One Word – SCBWI

On day 1 of the SCBWI LA Conference, the conference faculty came on stage and did quick introductions. Quick, because there were a lot of them. And quick, because they each got to say their name and one word to describe them.

I caught several of these one words as they came across. It was impossible to get each one but these are enough to help form your own writing word. Think of that as you read these, and let me know what your word is. I’ll let you know mine at the end.

  • Josh Adams (agent) – timeless
  • Tracey Adams (agent) – hope
  • Jill S. Alexander (author) – twang
  • M.T. Anderson (author) – speechless
  • Bonnie Bader (editor) – start
  • Marion Dane Bauer (author) – wildcard
  • Susan Campbell Bartoletti (author) – revision
  • Ashley Bryan (illustrator) – freedom
  • Priscilla Burris (illustrator) – portfolios
  • Ginger Clark (agent) – compartmentalize
  • Tina Nichols Curry (author) – original
  • Pat Cummings (author/teacher) – share
  • David Diaz (illustrator) – deliciousness
  • Kathleen Duey (author) – stretch
  • Julia Durango (author) – layers
  • Bruce Hale (author) – love
  • Deborah Halverson (author) – mold
  • Deborah Heiligman (author) – nosy
  • Ellen Hopkins (one of my fave authors!) – banned
  • Arthur A. Levine (editor) – choreography
  • William Low (illustrator) – dream
  • Stephanie Owens Lurie (editor) – entertainment
  • Krista Marino (editor) – loyalty
  • Mac McCool (illustrator) – adventures
  • Brenda Murray (editor) – zombies
  • Alexis O’Neill (author / teacher) – gigs
  • Greg Pincus (social media consultant) – connections
  • Alice Pope (SCBWI blogger) – friend (as a verb)
  • Jennifer Rees (editor) – vision
  • Michael Reisman (author) – awake
  • Lauren Rille (designer) – charm
  • Francesco Sedita (publisher) – cocktails
  • Erica Silverman (author) – Save the Library (it’s 3 words but I’ll give it a pass as it’s about the wonderful LA Public Library and the effort to keep it from ongoing budget and staff cuts!)
  • Ken Wright (agent) – thrilled

So what’s my word? It was touched on briefly by Erica Silverman, but no one used it as their sole word.

LIBRARY

Why did I choose this one? It’s where I got my first taste into the vast world of books, and it’s stayed with me ever since. Yeah, take that FOX Chicago, people still do go to libraries and they are a great use of our tax dollars.

A little on my history with libraries:

Youth – started going to our small, small, small town library, which was attached to City Hall. Spent many an hour playing Oregon Trail and Family Feud on floppy disks in my elementary school library. Wanted to stay there forever.

High School – worked as an assistant in our high school library. Wanted to stay there forever.

College – worked all 4 years as a student assistant in the University of Kentucky main library. We switched from the Margaret I. King Library to the William T. Young Library my senior year. My focus was on interlibrary loan. Did the most extensive research on all my papers due to always being in the library. Was told by several professors that no student had ever done the amount of research I had for papers. Wanted to immerse myself in research forever.

Career (eleven years ago) – started my career with my current company in their Library & Research Center. Decided to pursue it further by getting  a master’s degree in library science.

Grad School – worked full time and got an MLS from the Florida State University.

Career (today) – stayed with the same company instead of going into public library work. Now work in Public Affairs but use my library & research skills nearly every day. Am the research nerd in my department; if anyone needs to find anything out about anything, they know who to go to.

Life (today) – Volunteer and serve on the Board of Directors for the Huntington Beach Public Library Literacy Volunteers. Teach new immigrants and others without vital reading / writing skills basic English. Frequently check out more than I can read just because I love having the books around.

So LIBRARY it is. My word of the day, but also of my life. What’s your word and your story?

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SCBWI – Stephanie Owens Lurie, How to Think Like a Publisher

I’m back from the SCBWI conference with about 100 pages of notes! It was an amazing experience and I thoroughly enjoyed everything about it. I got to hear great speakers from inside the industry (writers, agents, editors, and publishers), meet fellow writers, and learn. Those who know me well know what a huge learning nerd I am. School is my happy place.

The first breakout session I attended was with Stephanie Owens Lurie, an editorial director at Disney-Hyperion Publishing. Disney-Hyperion is the branch of Disney Publishing charged with creating non-Disney content, and not tie-ins to existing content at theme parks, movies, or television. Stephanie has been in publishing for 30 years and at Disney-Hyperion for 2 years. The woman knows her stuff.

She talked the process of publishing a book from query to publication.

Here are my notes, in raw form.

IMPORTANT: a book is judged not only on its own merits but whether or not it fits with a publisher’s list. When sending out your work, keep in mind a particular company’s strengths and needs.

The Publisher’s List

Publisher’s Goal: fill a hole in the list as soon as possible

Author’s way to support:

  • Know the standard formats
  • Research the publisher’s list
  • Don’t send what they already have (this means vampires)
  • Don’t send a category of book that they don’t publish (this shows lack of research)
  • Make sure the manuscript is polished (revise, revise, revise)
  • Be flexible about the publication date (they are not on your schedule, you are on theirs)

The Pitch

The Publisher’s Goal: To have a compelling sales handle (to sell stuff)

Author’s way to support:

  • Have an elevator pitch (FORMULA: name of character is so exaggerated personality trait that the following happens) – if you can’t do this your story isn’t focused enough.

The Franchise (intellectual property that can be leveraged beyond one book and used in different media)

The Publisher’s Goal: To grow revenue year over year

Author’s way to support:

  • Once the manuscript is complete, think bigger: is this a series, does it have global potential, can I as an author crank out additional manuscripts on a tight schedule?
  • Show that you have ideas and are open to feedback and collaboration
  • Don’t be afraid to share your ideas in your query, but don’t be overwhelming

The Deal

The Publisher’s Goal: To secure top talent that can be grown over time

Author’s way to support:

If you receive multiple offers, take the following under consideration: the money being offered, the marketing plan, what else will be in the sales bag, and the chemistry.

The Media

*once the book is done and sent to the printer the job is only half done!

The Publisher’s Goal:  To have a promotable author with a fascinating back story

Author’s way to support:

  • Think about what inspired the book
  • Do you have relevant credentials?
  • Do you have any media contacts?
  • Do you enjoy meeting new people / schmoozing?
  • Are you willing to promote your book online?
  • Can you develop and give a presentation?
  • Would your book lend itself to a discussion guide?
  • You can share all of these ideas with your editor, but … trust your  marketing and publicity departments too.

The Gatekeepers: The Bookseller & The Consumer

*Booksellers will bring in books that they respond to on a personal level, but also know what will sell.

The Publisher’s Goal:  To partner with the bookseller in order to achieve the highest possible sell-in

Author’s way to support:

  • Give careful thought to mature content
  • Remember most children’s books are purchased by adults (the majority by mothers and grandmothers) – for picture book through middle grade, but most teenagers but their own books

The End Users

The publisher and the author should have the same goals: to deliver high quality entertainment to young people, to change a child’s perspective, to grow readers

But authors, keep in mind:

  • Write for kids, not for ego gratification
  • Know your target audience
  • Respect your readers
  • Never condescend of ridicule your target reader
  • Writing is not just an art form, but a form of communication

The Future

The Publisher’s Goal: To remain competitive, innovative, profitable

Author’s way to support:

  • Embrace technology, because your audience has
  • Find out what different publishers are doing in the digital arena (and good news…l’ll be posting some of that information coming soon)
  • Realize that the rights landscape is changing

What is the difference between an author and a publisher?

  • The Author: TELL the story
  • The Publisher: SELL the story

The ideal author is:

  • Talented
  • Dedicated
  • Reliable
  • Strategic
  • Collaborative
  • Appreciative

And, if you’ve kept reading until this point, I would also add patient. As you can see, Stephanie gave a great presentation. My hand hurt from writing after it, and it’s hurting again now after typing. Now time for sleep!